YBM Identity
The first CI renewal since YBM's 50 years of history and tradition has evolved into a spirit of change and challenge, developed a typography of rising shapes to express YBM's heritage and "young and challenging spirit" for the new era, and used it as a brand's new identity and graphic motif.
Client: YBM
Agency: Studio SAWORL
Client: YBM
Agency: Studio SAWORL