CHANJU YU

Hello.
I’m a Seoul-based graphic designer working across branding, identity, packaging, editorial, and etc.

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CHANJU YU

Hello.
I’m a Seoul-based graphic designer working across branding, identity, packaging, editorial,
and etc.


Everland Honey Jam
GRID
SUPAIK
MUCH VI
YBM
My Pack by Nutrilite
Dream Gream
Oliveyoung LSM
NSP+
Routine Hero
Teum
JJ University



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My Pack

Amway Korea launched the new nutrition service “My Pack by Nutrilite” as an attempt to keep pace with the New Normal era. My Pack is a customized nutritional service that allows you to select nutrients you need according to your own lifestyle, take as much as you want, and conveniently reorder them online. I developed visual interpretation of the concept of customized nutrition service, and expanded it to the product, package and advertising posters to deliver a unified image.

Client: Amway Korea
Agency: Studio SAWORL