Everland
Honey Jam

Everland collaborated with ‘Ahn Sang Gyu Honey’ to launch a limited edition merchandise that encourages people to have fun again. The title of the package - a slang ‘ggul-jam’ translates to ‘honey-fun’, referring to the extreme level of enjoyment, like the sweetness of honey. I used illustrations, relevant colors and bold typography to portray the concept of fun packaging for honey products that links to the essence of a theme park.

Client: Everland
Agency: Cheil / Studio SAWORL